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Aronia Vida
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kingnature develops and produces in beautiful Wädenswil with a view of Lake Zurich
About kingnature
Scientifically tested, plant-based nutrients from Switzerland. All the power of nature for you—developed and produced in Wädenswil, overlooking Lake Zurich. Carefully selected ingredients, gently processed, perfectly presented. An enthusiastic team led by the founders: customer-friendly, service-oriented, and full of passion. Because we care about you and your health. That’s kingnature!
since
2011
Employees
~70
Vital nutrients
80+
01 Vision
We want you to be holistically healthy.
That’s why we develop natural solutions that support your long-term health. Together, we’re committed to ensuring that everyone has access to potent, scientifically validated micronutrients.
Holistically healthy
We promote natural active ingredients for greater health and quality of life, and advocate for holistic healthcare.
A fulfilling life
Our high-quality dietary supplements and natural cosmetics are designed to help you stay healthy and live a fulfilling life.
Partnership & Growth
We refine our products in cooperation with experts — inspired by the testimonials of people strengthened by vital nutrients.
02 Pure Nature
NATURE PURE
What sets us apart — our promise to you
Mission
Making the power of creation accessible.
Creation contains countless plants whose components and ingredients serve to preserve good health. We make these substances accessible to you. 100% natural and in the finest formulation.
Promise
Top products. Best advice.
Our customers deserve absolute top products and the best advice. We have in-depth knowledge of vital nutrient medicine and continuously expand our expertise.
Quality
From the idea to the jar.
Quality is our top priority: from the careful selection of raw materials to gentle manufacturing. We invest in research & development and operate our own production facility.
Award
Pure Nature Label®
Highest quality. Premium extracts with all active ingredients, independent lab tests, no excipients or additives.
Your comprehensive health in body, soul and spirit is our driving force. We sincerely wish you good health with our natural products.
03 Values
What matters to us.
Six principles by which we measure ourselves every day — from selecting raw materials to every consultation and every decision we make.
Appreciation
We orient ourselves to our customers and go the extra mile for them. We are generous, share our know-how, and aim to reach many people.
Commitment
Fair and transparent processes, environmental protection and commitment to social institutions are important to us. We reinvest profits into the development of new products.
Regionality
Our products are “Made in Switzerland”. Everything that thrives here is also grown here by our farmers. We produce in Switzerland.
Quality
The development and optimisation of our products takes place in close cooperation with doctors and scientists. Quality is our top priority.
Health
With our vital nutrients we want to sustainably support people’s well-being, quality of life and health — for a fulfilling life for all of us.
Nature
Naturee has so much to offer us. We want to preserve creation and use and make accessible the good things that have been prepared for us.
04 Culture
How we work and treat each other.
Four attitudes that shape our daily lives—from treating others with respect to the mindfulness with which we turn every interaction into a moment of truth.
Power of creation from nature
We respect and protect nature. It is our shared habitat and our most important resource — we draw gratefully from the untamed power of creation found within it, and firmly believe in its potential.
Respectful interaction
We are proud of our brand and our Swiss roots and maintain respectful, appreciative dealings with customers, suppliers and employees — we honour every person, regardless of origin and culture.
Teamwork
We are a helpful team and support each other gladly. Together we deliver top performance, continuously train ourselves and constantly improve our offering.
Dienstleistungsorientierung
We surprise our customers positively and again and again — and act mindfully and consciously, knowing that every moment of our actions is a moment of truth.
05 History
On a mission since 2011.
From our very first aronia product, made in a commercial space in Au, to our longevity products and a TAP blood analysis tool. An inspiring journey that we want to continue writing together with you.
06 Responsibility
Responsible decisions for a sustainable future.
kingnature has always been committed in a wide range of areas — socially, ecologically, and within society.
Social.
One capsule against malaria for every product sold. 10% of profits to a relief fund. Moringa project in Benin.
Ecological.
100% Swiss hydropower. Pesticide-free cultivation. Recyclable HDPE packaging with refill pouches.
Societal.
Recognised training company. Over 50% women, equal pay. Fair trade with all farmers worldwide.
07 Team
We’re here for you.
About 70 employees are dedicated to their work at our locations in Zurich and Wädenswil. An enthusiastic team supporting the founders.
A part of our great team